Software/Technology520% ROI
SaaS Company Cuts CAC 38% with AEO + PMax
NutriCo reduced blended customer acquisition cost by 38% while scaling from $2M to $5M ARR using integrated AEO and Performance Max strategy.
30 days
Time to Results
520%
ROI Achieved
San Francisco
Market
Key Results Achieved
-38%
Blended CAC
$312 → $194
+200%
Organic Demo Requests
89/month → 267/month
+∞%
AI-Driven Signups
0 → 156/month
“-38% blended CAC after PMax + AEO in 30 days.”
Maya S., CMO
★★★★★
The Challenge
NutriCo was struggling with rising acquisition costs as competition intensified. Their CAC had climbed to $312 while their LTV:CAC ratio dropped below healthy thresholds.
What We Did
Phase 1: SaaS AEO Foundation (Week 1-2)
- Product entity optimization: "nutrition software", "meal planning app", "diet tracking SaaS"
- Competitor displacement: Targeted queries where competitors were mentioned
The Results
Within 60 days, NutriCo achieved sustainable growth with 38% CAC reduction and new AI-driven signup channel.
Phase 1: SaaS AEO Foundation (Week 1-2)
- Product entity optimization: "nutrition software", "meal planning app", "diet tracking SaaS"
- Competitor displacement: Targeted queries where competitors were mentioned
The Results
Within 60 days, NutriCo achieved sustainable growth with 38% CAC reduction and new AI-driven signup channel.
Within 60 days, NutriCo achieved sustainable growth with 38% CAC reduction and new AI-driven signup channel.
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